Why are people so crazy about the jujube? What makes it so special?

There is a on-going hype about jujubes. It's more like a branding advertisement. Due to it's wide range of designs and collaborations with different designers, and the wide vary of designs and bagstyles. There is a bag for every motive or outing. And the re-sale value is pretty high too even if you are considering to let it go after a few use.

I like it as it has many compartments (I'm talking about their BRB & BFF mainly) and it has pretty designs! Some are lightweight but honestly some like the BFF on its own is heavy. It can be machine washable. It has a resale value. It has bags perfect for every occasion! From putting just the pacifier to bags you need for travelling. :p just my 2 cents.

Some like the bags because it have a lot of organising compartment to put various items neatly. Some likes that it have a lot of different design and that there are different types of bags to match together in the same design. Here is one of the packing video to show the compartments inside: https://www.youtube.com/watch?v=eEGN3vcdCLE

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I think it is mainly due to the lightweight and plenty of organizing compartment that makes this brand popular to be used as a diaper bag. According to my friends, the designs are cute and cheerful.

the only diaper bag that can be machine washable.