Why are people so crazy about the jujube? What makes it so special?

I like it as it has many compartments (I'm talking about their BRB & BFF mainly) and it has pretty designs! Some are lightweight but honestly some like the BFF on its own is heavy. It can be machine washable. It has a resale value. It has bags perfect for every occasion! From putting just the pacifier to bags you need for travelling. :p just my 2 cents.