Why are people so crazy about the jujube? What makes it so special?

Some like the bags because it have a lot of organising compartment to put various items neatly. Some likes that it have a lot of different design and that there are different types of bags to match together in the same design. Here is one of the packing video to show the compartments inside: https://www.youtube.com/watch?v=eEGN3vcdCLE