Why are people so crazy about the jujube? What makes it so special?

There is a on-going hype about jujubes. It's more like a branding advertisement. Due to it's wide range of designs and collaborations with different designers, and the wide vary of designs and bagstyles. There is a bag for every motive or outing. And the re-sale value is pretty high too even if you are considering to let it go after a few use.