Why is everyone so crazy about the Tula carrier? And is it worth the price?

There is a hype over it. Other then it's also ergonomic. It comes in many designs and range. The plus point is they comes in Toddler sizes. Great for toddlers who still wants to be babyweared. It's material is also pretty lasting too. With such high price paid for it, the re-sale value is also pretty good!