Why is everyone so crazy about the Tula carrier? And is it worth the price?

Not sure what's so special about the Tula but we bought the Mesh version of the ergo, which seems perfect for Sgs insane weather. We also went with the ergo as it seems to be a better fit for taller people and the wide straps are perfect for men. Also we managed to get it at a very good price on the US amazon store. :) I also checked out the kokadi - plan to get that as my next carrier. Looks and feels amazing