Why is everyone so crazy about the Tula carrier? And is it worth the price?

Tula used to release new prints only like after a long long while. The resell value was well retained. People buy it before knowing how good it is because of the resale value. But due to recent popularity hike, tula's availability has become easier reach and so the resale value has gone downhill. I would suggest that you try one out before buying :) Going out with lo in a carrier is much easier than without or with a stroller. Esp the trend has even evolved into babywearing + fashion.