Why is everyone so crazy about the Tula carrier? And is it worth the price?

I have tried Tula, Ergo, Lenny Lamb, Kodaki and Lenka. Personally I prefer Tula and Lenka best; followed by Ergo then Lenny Lamb and Kokadi. I love Tulas for the prints and amazing canvas support for my weak back. The pfas and straps are very supportive and long-lasting too! Have been since the newborn days with an infant insert till now without. Amazing carrier and yes, I fully utilised them and babied them. Wouldnt leave the house without a carrier now. Stroller? Left in the store room. Lols!