Why is formula milk so expensive

Why is formula milk so expensive? I mean there are just 2 or 3 brands that are cheaper like dulac and Grow. The rest are in 50s and 60s dollars range. Is it true that the more expensive ones are better? Or is this just another consumerism or customers are just paying unnecessary cost factors for the company like their campaigns, marketing etc.

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Actually no one is not allowed to do marketing or campaigning for formula milk below stage 3. Whether the milk is good or not depends on the nutritional factor and what you baby can take. Not based on price. Some milk that is too nutritious, like high DHA and what not May cos indigestion to some baby.

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