I got interested with baby sign language when I saw videos of young kids doing it on YouTube and I was very impressed. I read that it's great for their development too. I went and bought the book and cards and started when my baby was 6 month old. But it took me months and plenty of frustrations and tears before I begin seeing the results. And as they say, practice makes perfect and never giving up is the key. Here is what I did:
1) Devote a time and place where you can practice with your lo. Not before bedtime or after meal.
2) Be consistent. He may not sign back but he understands.
3) Reward. It may be a cheer or a clap or give him his toy :-)
4) Maintain good eye contact. In short concentrate yourself and devote that period for your baby. And have lots of patience :-)
Hope this helps and good luck!
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Mama of 2 cheerful daughter