Asking for a friend: my boy refuses to read, and would tear up any book, magazine and even flash cards! Im at a loss! what can i do? i really want him to be interested in reading but this is getting nowhere. he's 2.5yo now. TIA!

I would involve him in CREATING his own book. Children have lots of stories to tell and even if it doesn't make any sense, at least he will be interested if it is something created from his own imagination. Include photographs or let him illustrate the book. When it's all finished, read the book together with him.