Start by being a good example to your kids, since children naturally look up to their parents and elders. If you have a maid in the house, make it a point to thank them for their efforts, big or small. Acknowledge the work of people in the service industry as well by telling them they're doing a fantastic job. Being polite and respectful to people who you consider "below" you sets up a fantastic example too.
“You can easily judge the character of a man by how he treats those who can do nothing for him.”—Malcolm S. Forbes.
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