Are baby fair deals really cheaper than normal retail prices?

For most of the products, there is a significant discount as compared to normal retail prices. This is especially so if you preorder and collect the goods during the baby fair. I purchased 3 Aden and Anais bamboo swaddles for $33 when the standard retail price is $69.90. It's more than 50% cheaper. There are also cash vouchers if you spend over a certain amount which brings your cost down. There are some things which may be overstated and not worth buying in the baby fairs too so you will need to do some homework beforehand to get a rough estimate of the prices before going down. For example, some retailers may offer the same discounted pricing on the websites so you don't need to go down specially to purchase that particular item.