When is the right time to apply a stretch marks cream? I am into my third month?

Do start early! While stretch marks are genetic, they can be lightened if you moisturise your skin. My friend used lots of Bio Oil and she didn't have a single stretchmark even after two pregnancies. She also applied it under her breasts and on her thighs and back. Apart from regularly applying stretchmark creams and oils, consumption of collagen may help in maintaining elasticity of the skin. http://sg.theasianparent.com/top-5-stretch-mark-creams-shopping-guide-special/ http://sg.theasianparent.com/pregnancy-concerns-stretch-marks/