Simple - buy and try. There really isn't a brand that is more superior than another because we are talking about products that are tailored for kids. What may work for one person may not work for the other maybe due to sensitive skin or something. So there will be many people who will recommend many brands with their own reasons of it being better. I use Gaia sometimes. Happy finding :)
I look at the ingredient list (to verify if the items are indeed organic or not) and I would usually choose the one with the least ingredients. So far, Four Cow Farm babywash (can be used as shampoo as well) works well for us. I usually order it online in bulk to get free delivery.
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The only way is to try it? There is no 1 shampoo fits all. Babies have sensitive skin. What may work for me, may not be for you. Anyways, im using sebamed and gaia.