Feeding aversion

Hi, my daughter is 3.5 months old and formula-fed. She has a feeding aversion and cries badly the moment she is placed in the feeding position. She has reflux, which has probably contributed to this situation. Also, due to our lack of knowledge earlier on, we tried to force feed as she was drinking so little :( Anyone has any suggestions? So far, we try small frequent feeds to address the reflux. We are trying to show her that feeding can be a positive experience too. Anyone been through this?