My 3yo son is obsessed with Peppa Pig. He doesn't even sit properly unless he watches it at least for an hour. If I don't put it on, he starts crying. What should I do?

i agree that watching screen for an hour is too long for a kid, especially at your baby's age. why not let your baby eat while Peppe Pig is on, and then switch off the TV quietly and tell him that Peppa Pig has now gone to rest and sleep? i do this with my 3 year old as these days she is obsessed with Sofia the Princess. she watches it for about 20 minutes and then i switch it off, telling her that Sofia has gone to play or rest, depending on the time of day, she has actually started believing it ;)