Why is the Ju ju be so popular?

I love how spacious and organized the bags are. The compartments are just right for me to slot my things in as I tend to be an overpacker at times. They also have various designs to fit the likes of mummies or even toddlers. They have kiddy ones and classic ones to cater to most people. They are also light enough for babywearing or conveniently they have hooks to easily hang on the stroller.