When is the right time to apply a stretch marks cream? I am into my third month?

I started applying as soon as I found out that I was pregnant! I did so because my mum had very serious stretch mark issues. I would switch between an Out of Africa cocoa butter that my friend bought for me, as well as Bio Oil and Palmer's stretch mark cream available in any Watson's or Guardian or even NTUC. Unfortunately stretch marks cannot be prevented and it's also linked to genetics. If your mother had stretch marks then most likely you'll be more prone to have them too. For my case I couldn't avoid it. http://www.m.webmd.com/baby/features/stretch-marks You can try to get back your pre-pregnancy skin by eating food rich in antioxidants, exercise or continuously applying stretch mark creams. http://www.m.webmd.com/baby/features/stretch-marks