When is the right time to apply a stretch marks cream? I am into my third month?

You can start using as early as when you discover that you are pregnant! I believe that it's better to start early as different women have different bodies conditions. There are mommies who only start to have more obvious baby bump at close to end of second trimester while some mommies have obvious baby bump earlier. Remember to apply on your whole waist area including the sides and back of your waist. Also apply on your thigh and butt as these are area where we can have stretch marks too!