Their designs are really stylish and good. But the purpose of it as baby / diaper bag can be fulfilled by other less expensive brands like chico, enfant, etc. If I were you, I'll stick with the cheaper ones. Again, it's just my opinion.
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If you have the means for it, then why not! They look cute and there will be one style for every mom. However, if you're on a tight budget I'm pretty sure you can find cheaper alternatives that can be just as useful.
I think it's quite expensive for a diaper bag. Nonetheless, if you have the means to buy, then go ahead. :) they're super stylish, I agree with Stan!