Stretch Marks

I know this is a part of pregnancy but worried lang din ako kasi super red ng stretch marks ko. :-( I'm currently using sunflower oil from Human Nature pero parang mas lalong nag-red at mas lalong kumati. I'm on my 37th week, sabi ng mother in law ko, talaga daw mas kumakati kapag palapit na lumabas. Any other suggestions aside from sunflower oil? And magla-lighten pa ba 'to after ko manganak?