What bathsoap do you use for newborn baby?

I grew up with Johnson's Baby products (I'm sure lots of us did) and it's such a classic, can't go wrong with them I reckon. The head to toe wash has a no more tears formula thats is as gentle to the eyes as pure water. It’s the #1 choice of hospitals in the USA and designed to be gentle enough to cleanse sensitive newborn skin without drying.