Pimple on 3 week old newborn

Hi my newborn has these rash/pimple/acne breakout on her cheeks and chin. Is it anything serious? It has been 4 days and doesn't seem to get better. Any advise would be appreciated. Thank you. #1stimemom #firstbaby #advicepls #pleasehelp

Pimple on 3 week old newborn
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These are usually from breastfeeding... Sometimes our milk rubs against their faces and the only routine to avoid this is to always wipe their face with a wet baby napkin. No soap. Just dab gently clean the areas. It will go away.. Usually happens first few mths..