Yes it needs time to soften because it was from a new wrap. Repeatedly use and wash will help it break in, subject it to some stretching and warmth ( whether using it or sitting on it ) etc , anything that can help u stretch it. Like u mentioned the emeibaby is a preloved so someone stretched it for u already. Follow the wash labels. Don't use fabric softener or optical brighteners - it will damage the wrap
I'm not a babywearing expert but I was told by local retailer Jars of Fluff to wash and iron my cotton wrap repeatedly to soften it quickly. If you have a dryer, you can also put it in the dryer. But always check the washing and drying instructions as the material of the wrap may require special washing and drying methods. Otherwise, it will also be softened with regular wearing.
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