A commercialized concept, waste of money, capitalising on womens issues to make money off it.. yet again

guess it contains more safe / natural ingredients that will pose less danger to mum and baby?

Specifically the chemical part, as there are some chemicals that pregnant mums should avoid

Less chemicals and toxins which is safe for the mum and the developing fetus.

I think it doesn’t have much chemicals as it can be harmful for the baby

Didn't even know there was such a thing when i was pregnant previously.

Less chemical and safe for pregnant lady #TAPsupermoms #TAPactiveusers

targeted for pregnant mums, and the toothpaste has less chemicals

never heard of it before but my guess is all thats mentioned

Less chemicals is the most important