So kids are exposed to 'adult' content in different forms, starting with a simple item number in a Bollywood film to stuff available all over the internet. How do you control what this exposure...can you at all?

yes it's pretty disturbing and difficult to 'control' them all the time, but i think a better approach would be to 'filter' out the inappropriate content. also, as parents, sooner or later we too will have to talk on 'these' subjects with them, so that they can freely talk about it with us and share any concerns, instead of getting wrong ideas from friends and peers. as a family, we do not really watch any television, so even if i want to watch something, i usually record it and watch it after the kids are asleep, so that they are not privy to any unnecessary content or even adult ads. my 10 year old does use the internet for school projects and such, but i make sure that i am always around and monitor the sites. a great search engine that you can let your kids use is Kiddle, the kids' version of google search created by google. also, i've made it a point to not make these 'dresses' seem taboo or something to be ashamed of, so my daughter doesn't look at such images as 'wrong' but tends to think they are uncomfortable to wear from a realistic point of view, hence switches off the channel herself or changes the newspaper page herself if she comes across anything like that.