Do applying stretch mark cream early avoid stretch marks?

Hi , I am planning to apply stretch mark creams early in my first trimester. But I heard even if apply early also may not help! Can share with me your brand for stretch mark and when you started using it and if it does prevent stretch marks?#firstbaby #advicepls

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i used bio oil from second trimester onwards twice daily. there is stretchmarks on my lower abdomen, tho it wasnt very obvious. can hardly tell, but as i look closer can see. guess stretchmarks still can occur due to the expanding of our bump/stretching and then shriking of our skin.