reviews and ingredients for sure. honestly i wouldn’t know much about the ingredients, what’s effective or harmful so reviews it is

That the product actually works Not the other options mentioned

I always read reviews and hear recommendations from friends

Reviews and ingredients #TAPsupermoms #TAPactiveusers

Reviews and recommendations from friends and family

Followed by the price and quality of the product

Good reviews and little harmful chemicals

Mainly ingredients and affordable price

If it’s gentle for my baby’s skin

That it actually works and is natural