How can On-Page SEO improve your website’s search ranking?

On-Page SEO improves your website’s search ranking by optimising content, structure, and HTML elements to make it more understandable and relevant for search engines. Techniques like keyword placement, high-quality content, proper title tags, meta descriptions, header tags, and image alt text help search engines index pages accurately. Improving internal linking, URL structure, and page loading speed enhances user experience, which further boosts rankings. On-Page SEO ensures that each page clearly communicates its purpose and value, increasing visibility, organic traffic, and overall website authority. Consistent optimisation helps your site stay competitive and perform better in search results.