Are author reviews important when a product/service is reco

Are author reviews important when a product/service is recommended within an article?

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Yes, of course

No, not really

No, unless it's a new-to-market product

Yes, if the author is well-known/reputable

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Depends on the particular product, for example if it's a skincare product I would trust the reviewer it it's someone who's knowledgeable on it.