Is there any way to avoid dry skin on baby aside from lotion?

I find that bath time can be quite a culprit when it comes to dry skin on babies. Avoid long baths, and if baby wants to play in his tub, let him splash around in water without the soap. Sitting in soapy water dries skin out. After the bath, pat baby’s skin dry and resist rubbing — too much towel friction can chap baby's delicate skin.