Only if the price is reasonable then will buy branded item for the purpose of high premium quality that can last long...

Word of mouth, followed by the price and then consider whether I’ll see myself using the product in the long run

Depends on what we are buying, expensive ones online reviews, recommedation from friends

I don't prefer brand or cost much if online review is really good for that product.

Price first and then check the reviews to make sure it’s not complete rubbish

But also sometime seeing ads everywhere annoys me into buying something

Does packaging count? We have to admit we are sometimes sold on that

Best to do your own research and not rely purely on word of mouth

I will always look for reviews online before purchasing a brand.

Don’t buy without good reviews unless it’s a big brand