My stretch marks have turned red. What do I do?

The reason stretch marks turn red is because of rapid expansion and stretching of the skin. Best way to prevent it is to use creams and moisturisers. Since stretch marks occur from skin stretching, the resulting red marks are most common in certain parts of the body at risk for stretching. You can think of new stretch marks as small injuries to your skin. Your skin then has a mild inflammatory response as your tissues try to adapt to the stretching effects. This explains why fresh stretch marks are red. The redness doesn’t last forever. As stretch marks heal, they’ll eventually turn white and start to become less noticeable as they fade over time.